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Designed by The Partners our logo shortlisted in Design Week Benchmarks Awards in 2007. It is something we are extremely proud of. |
THE BRIEF: This small ambitious start up needed a visual identity to raise their profile with current and new audiences and to grow the business. They wanted a creative and memorable identity to help them to be front of mind among architects and interior designers as well as affluent, discerning (and often older) private clients.
Chelsea, with all its up-market associations, is the focus of the logo. The apparently random variation of tone and vein in a tile’s surface is used to create a map of the area with the tile edges matching a map grid. To establish the idea, this highlighted ‘tile’ logo is seen within a frieze depicting the rest of London so that it is, indeed, the Chelsea tile. |
